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How To Grow Your Business With A CRM Strategy

 

 

CRM stands for Customer Relationship Management and it is how countless of business owners are growing their business and improving their bottom line. A good CRM system in your business will allow you to improve customer relations, increase revenues, and optimize your marketing.

I am an absolute true believer that if any business owner truly wants to grow their business then they need to have a good CRM in place. The biggest mistake most business owners make is just keeping their database trapped in excel or outlook. I use a great crm which helps me automate my communication and follow ups with not only my current clients but also prospective clients as well.

 

What To Look For In A Great CRM:

  1. It should be easy to use and allow you to access it from wherever you are
  2. You want something that will allow you to be able to collect emails easily and create automated follow ups to current customers as well as potential customers
  3. They offer an easy way to import your current contact list into their system
  4. The platform should offer a free trial in order to give you an opportunity to test it out and see if it will be a good fit for your business

Over the years I have tested several CRM platforms for my business and have narrowed the choices down to just two that seem to do the trick and work the best for many business owners who are looking to take their business to the next level of growth. These sites are All Clients and Sendpepper.

Both platforms are loaded with great  features. Below I have mentioned just a few of my favorites:

  1. The ability to track birthdays, anniversaries, and other significant events and automate follow ups to my contact list on these special days
  2. You are able to segment your contact list into specific categories based on a variety of different parameters like interests or even products ordered
  3. You can create individual landing pages to help you build up your contact list and convert more prospects into new customers over time
  4. You can create a customized monthly newsletter with your contact information. This is of course a great way for you to stay “top of mind” with current and potential customers

If you are serious about growing your business, then I encourage you to go ahead and check out each of the platforms and look over the specific features they offer. Then choose which one you feel would be a good fit for your business and sign up for their free trial. As an added note, I wanted to mention that on almost every occassion where I may have needed a little more time to continue checking out the features, I have never been denied an extension on my free trial.

Click Here Now to check out All Clients

Click Here Now to check out Sendpepper

 

Happy Marketing!

 

 

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