Your Competitors are Coming For You


I am a huge movie buff, and one of my all time favorite movies is The Terminator starring Arnold Schwarzenegger. The movie is about a futuristic cyborg who is sent back in time to kill Sara Conner played by Linda Hamilton. The scary part about this terminator is that it was programmed with one mission…to kill its target and NEVER stop until its mission is complete. In the movie the terminator was hit by a car, shot, burned, and blown up, however none of these things stopped it.

So what exactly does this movie have to do with you or your competitors? Well the fact remains that your competitors are out there and they are coming for your business. They are programmed with one single mission and that is to take as much potential business out there from you as possible. Just like the terminator, they will never stop until they have accomplished their mission which of course is to put you out of business.

Marketing Out The Box can help you put together a strategy to get more customers in your door and ringing your phone so you can crush your competition. Contact us today for a free marketing audit of your business.

We Can Help You Crush Your Competitors (terminator)

 

Google Search versus Yellow Pages




How Well Are You Managing Your Social Media Prescence?


For many businesses social media has become the platform of choice for making your business relevant in the market. For most doctors there is both good news and bad news. The good news is that the majority of doctors already realize that in order to stay competitive then they must have a presence on social media. Many of them may even have already set up a social media account on such sites as Twitter, Facebook, Pinterest, YouTube, or even Google Plus.

The bad news however is that the majority of business owners have no formal action plan whatsoever for managing, optimizing, and updating those accounts on a regular basis. After you watch the video below, go ahead and contact us today for a free no obligation consultation to see how we can help your practice in this area.

Seth Godin: How To Get Your Ideas To Spread


I spend a lot of my time doing research on everything possible that has to do with marketing. Quite often I come across some very good information that I try and share with my readers and my clients. Below is an interesting video by Seth Godin which exemplifies the importance of standing out in the eyes of your potential customers.

Remarketing 101 For Doctors


Let’s say a potential patient visits your website but never picks up the phone to call you or never fills out your webform. It’s obvious that they were at least a little bit interested in your business, but how do you engage and follow up with them if you have no way to reach them? Well thanks to the people at Google there is a great strategy called “remarketing” which basically allows you to do just that.

The way it works is that you put a simple code on your website and once someone visits your website then a “cookie” (another type of code) is placed on their computer. Now when they leave your website and visit select other sites on the internet, they will be exposed to advertisements by you. This of course is great for your practice because it allows you to keep engaing that prospect and marketing to them long after they have left your website. You can check out the videos below for more information on this.

 

 

Creative Marketing To Reach The Masses


Below are some pretty creative ideas marketers have come up with in order to market their products or services. These marketers truly understand that consumers are bombarded with hundreds of marketing messages every day. The challenge of course is to figure out a way to make your service stand out from the crowd and cause those people to take notice. What can you start doing to help YOUR practice stand out from your competitors?

 

creative marketing ideas 01

 

creative marketing ideas 02

Creative Dentist Marketing

 

creative doctor marketing ideas 02

 

 

creative doctor marketing ideas 02

Fries Anyone?

 

creative doctor marketing ideas 04

A Picture Is Worth A 1000 Words

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

creative doctor marketing ideas

 

creative doctor marketing ideas

10 Super Techniques To Get More Fans On Your Facebook Page


Ok so you have your Facebook Fan Page created but now you are sitting there wondering how in the world do you possibly get people to visit your page and more importantly LIKE your page. It’s no real secret the impact that Facebook Pages is having on businesses of all sizes. Because of the “viral” nature of how Facebook works, it is fast becoming a great tool for any business owner to have in their arsenal.

 

When I use the term “viral” I am speaking of the incredible way how content can easily be spread throughout the members on Facebook. The average Facebook member has an average about 130 or more friends and when someone happens to LIKE your page then your information gets seen by their friends in their news feed. Because of this, many of their friends may end up on your page and possibly go ahead and LIKE your page as well. … Continue Reading

Minding Your Own Business


With an increase in business closings and job losses, consumers are finding themselves spending less money and being even more picky about where they are spending it. This of course has had a negative effect on many business owners and their bottom line. Here are seven quick strategies any business owner can begin implementing immediately in order to help them weather the economic storm. … Continue Reading

Small Business Email Marketing


Capture Your Customers With Small Business Email Marketing

small business email marketingWhen I suggest you capture your customers, I am not talking about taking them prisoner or holding them hostage until they buy something. What I am talking about is not letting your customer leave your store or website without capturing their contact information. At the very least, you should obtain the name, email address, phone number, and birthday of every single person that enters your place of business or visits your website. You can do this by setting up a prize box at the counter and running a monthly drawing. You don’t have to spend a fortune on a prize; you can offer a gift certificate for your business or give away a slow selling product. … Continue Reading

CUSTOMER LIFETIME VALUE CALCULATOR


Customer Lifetime Value Calculator
All you need to do is enter the answers below and click calculate.


 
Average Dollar Sale Per Client or Customer
Average Number of Times a Client Buys Per Year
Average Number of Years Client Buys Your Products or Services
 
Average Lifetime Value of a Client
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